It's not what you know, but who you know, that counts.
The phrase is familiar to most people in a society that recognizes the benefits networking can reap.
For University of Memphis students interested in working for the music industry, there is a program available to introduce them to many aspects of the business.
It is called the GRAMMY University Network (GRAMMY U), and was created by The Recording Academy, which puts on the GRAMMY awards every year.
"Whether you are an aspiring performer, songwriter or producer, or interested in the business side of the industry, The Recording Academy has a deep commitment to helping students prepare for a career in music and that is why we created GRAMMY University Network," said Robert Accatino, director of membership and marketing at The Recording Academy.
The 75 members of the Memphis chapter have the opportunity to gain real industry experience through the program, according to Drew Richcreek, the city's student representative.
"You go to school to learn from a book, but there is no substitute for first hand knowledge," he said.
Members gain a behind-the-scenes look into the industry by talking to and interacting with professional recording artists, producers, engineers, songwriters and label executives.
"It's important to meet new people," said member Evanthia Mataragas. "The more people you know the better chance you have of making it."
Some local professionals involved are engineer Ralph Sutton, who has worked with Stevie Wonder and owns House of Blues Studios, and Scott Bomar, who headed up the soundtrack for the films Hustle & Flow and Black Snake Moan.
Members can learn how to put a show together, how to get sponsors involved and how to operate technical equipment, among many other things, according to Richcreek.
One event allowed members to participate in a sound check for rock band Three Days Grace.
"The program touches a lot of different businesses," he said. "It's not narrowed down to any one thing."
In the high profile and competitive world of music, it is important to meet professionals and show them that you are willing to work, according to Richcreek.
"Consumers don't see the work involved," he said. "Its not just playing guitar and looking like a rock star."
Students interested in the music industry in any capacity, whether it is marketing, journalism, sales or performance, can join as long as they are a full-time student.
The cost is $25 annually, and applications are available online at grammy.com.
There is also an open house at the Memphis Chapter office at 393 S. Main St. at 6 p.m. Nov. 7.
Mataragas strongly recommended membership for students interested in a music career.
"They are so good at helping students," she said. "Do not think about it twice. Do it."
