With ambitions to grow, Google has launched many domains and services and has grabbed the attention of other rival companies, such as Yahoo and Microsoft.
The 7-year-old company has become an innovative force in search technology and lately it has expanded its market to campuses across America.
Google's market plans to expand even further and one of those plans is developing more services for college students.
Recently, executives from Google announced innovations the company added to aid students with their academic duties.
"Google is to help everyone and we organize our mission to help the world," said Debbie Jaffe, Google's group product marketing manager.
In an online presentation, Jaffe showed some of the new features the company is planning to add or has already added. Some of the features included a Google e-mail account, also known as Gmail, Google Talk, Google Scholar and tips and tricks on how to make it in college.
Jaffe said the additions are supposed to make studying, working and researching much more convenient, as well as establishing a worldwide connection amongst students.
Gmail, for instance, is an e-mail service, which will be available to students nationwide. The service will allow students to receive e-mails directed at their campus accounts to their Gmail account.
Any e-mail sent from the student's Gmail account will also show up with the student's school mailing domain.
Gmail also features a junk mail filter, which will erase any junk mail before it reaches the account.
Google Talk is an online chat line, which will allow students from overseas to communicate without any charges.
It will require an Internet connection, headset and microphone.
"This will allow you to chat and talk with friends around the world," Jaffe said. "No matter where the person is located, even if they're down the hall, you can always talk."
Jaffe said although the Google Talk will allow people to talk freely, it is also designed to help students overseas and those studying foreign languages.
Along with telecommunication services, the company added Google Scholar and Google Calculator. They are supposed to help with studying, researching items, such as library resources and scholarly papers, and looking up scientific and mathematical equations.
The library resources are also possible because the school will be connected to Google Scholar.
Another feature of Google Calculator, besides being an online calculator and math problem definer, is the narrowing down of certain sites.
It will provide an option so the user can find exactly what they are looking, Jaffe said.
Although some students still prefer Google's rivals, others said it is going in the right direction and is already a favorite.
"I like Google the best, because it cues in many results," said Paula Hutchins, a sophomore pre-dental hygiene major. "I always use it if I have to write a paper or research a topic."
Jeremy Roberts, a freshman computer science major, said he has done advertising with Google for two years and so far he has enjoyed everything.
"They don't throw large banner ads in your face," he said. "It's also especially helpful with all of the features they have to do research."
